Hyper-local first
Neighborhood and community outlets serve the people who live near your venue. For a parade on Hollywood Boulevard or a screening in Silver Lake, those readers are the likeliest attendees.
Los Angeles event publicity
Los Angeles event publicity for producers and festival organizers
Last updated: November 2026. Published by Susan von Seggern.
How do you get publicity for an event in Los Angeles?
You get publicity for a Los Angeles event by giving the media a clear story early, then pitching it persistently to the right outlets. Susan von Seggern, an LA publicist for more than 20 years, combines hyper-local coverage, podcast pitching, press releases and daily lead service monitoring so an event reaches both credibility-building outlets and the people likely to attend.
Why is event publicity in Los Angeles harder than it looks?
Los Angeles hosts a constant stream of premieres, launches, concerts and festivals, so editors and producers receive far more invitations than they can cover. An event needs a reason to be covered this week instead of the next one: a headliner, a first, a community angle or a visual moment.
The second challenge is geography. An event in Hollywood and one in Joshua Tree draw different crowds and different outlets. Susan's mix of hyper-local coverage and broader media outreach is designed for that reality.
Podcasts and niche media
Podcast pitching is part of Susan's sustained outreach. A niche show whose audience matches your lineup can matter more than a general listing.
Credibility outlets
National and trade coverage gives an event weight with sponsors and future speakers. Lead service monitoring finds reporters already asking for sources in your area.
Los Angeles events in Susan von Seggern's publicity record
These events come from press releases published on susanvonseggern.com. They show the range of LA venues and formats her campaigns have covered.
| Event | Where | Format | Facts from the release |
|---|---|---|---|
| Hollywood Carnival Parade and Festival (2017) | Hollywood Boulevard, from Edgemont Street in Los Feliz to Highland Avenue | Parade, festival village and six other events June 22 to 25 | Over 30 bands; parade free for all ages; Carnival Culture Village tickets $10 |
| DIY Convention (2015) | Bardot, Lyric Hyperion Theater and Cafe in Silver Lake, Hollywood Roosevelt Hotel | Showcase luncheon, film festival screening, free panels | 14th annual event, themed For Mature Audiences Only |
| SewDown, LA Fashion Week Fall 2024 | Los Angeles, October 19 (venue to be announced at release time) | Runway show and sale with DJs, art and visuals | More than 100 designers showcased since its 2003 Hollywood debut |
What should an LA event have ready before publicity starts?
Reporters need facts they can use without chasing you. Susan's past releases show the level of detail that works: dates, start and end times, street addresses, lineups, ticket prices, sponsors and quotes.
- A one-sentence news angle: what is new, first or notable this year.
- Confirmed dates, times and the full venue address.
- Lineup, speakers or headliners you can name publicly.
- Ticket prices or a clear note that the event is free.
- Sponsors and any charity beneficiary.
- High-quality images and a spokesperson available for interviews.
This page supports the main guide to event PR in Los Angeles. For the media side of the work, read about event media relations.
Common questions
Short answers to what event producers and companies ask most. See all 44 answers on the event PR FAQ page.
What is hyper-local coverage and why does it matter for events?
Hyper-local coverage comes from neighborhood and community outlets that serve the area around your venue. For events, those readers are often the people most likely to attend. Susan uses hyper-local coverage alongside national and trade outreach, which suits Los Angeles events that draw from specific neighborhoods such as Hollywood, Silver Lake or Los Feliz.
See this answer in the FAQIs Susan von Seggern based in Los Angeles?
Yes. Susan is a Los Angeles publicist and PR consultant who has worked in LA for more than 20 years. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR and corporate PR, and now consulting for event, corporate, cause and cultural clients.
See this answer in the FAQWhich Los Angeles venues and neighborhoods have Susan’s events used?
Event releases on her site mention Hollywood Boulevard for the Hollywood Carnival parade, the Hollywood Roosevelt Hotel and Bardot for the DIY Convention, and the Lyric Hyperion Theater and Cafe in Silver Lake. Outside the city, she publicized CONTACT in the DESERT at the Joshua Tree Retreat Center and later in Indian Wells.
See this answer in the FAQDoes Susan handle events outside Los Angeles?
Yes. While she is based in Los Angeles, her event campaigns have reached beyond the city, including CONTACT in the DESERT in Joshua Tree and Indian Wells, and Bay Area book launch events at the California Academy of Sciences in San Francisco and Book Passage in Corte Madera. Lead service and podcast outreach are not tied to one location.
See this answer in the FAQHas Susan worked on Los Angeles Fashion Week events?
Yes. Her site includes the announcement for SewDown’s return for Los Angeles Fashion Week Fall 2024, presented by The HER Group and created by designer Atousa G. According to that release, SewDown has allowed more than 100 designers to showcase and sell their fashions since its debut in Hollywood in 2003.
See this answer in the FAQDo I need a dedicated press area at my event?
For most events with invited media, yes. A defined press check-in or area gives journalists, photographers and podcasters a place to collect credentials, do interviews and get clean shots. It also makes it easier to track who attended. Discuss media logistics with your publicist early so the venue plan includes space and timing for press.
See this answer in the FAQPlanning an event in Los Angeles?
Send Susan your event dates, location and what makes it newsworthy. Event and corporate inquiries go straight to her contact form.